Our ‘Introduction to SEO for Hotels’ course has been curated to provide users with more in-depth knowledge and understanding of the importance of organic search traffic for Hoteliers and how the actions they take on the website can influence it.
After completing this module a hotelier will understand the key elements of what makes up the anatomy of an organic search listing, how an impression of an organic listing is triggered, a basic understanding of the metrics used to measure success and feel confident in their ability to understand and action Search Engine Optimization tactics.
This module is fundamental for any hotelier should you have little to no digital marketing experience.
This session was held on Tuesday the 20th of April delivered by Daragh Murphy and Jennifer Ryan, hosted by Avvio Chief Commerical Officer Michael De Jongh.
| Month | Planning | Running |
|
January
|
Valentine's Day | New Year |
| Midterm | January Sales | |
|
February
|
St. Patricks Day | Valentines Day |
| Easter | Midterm | |
| Mother's Day | ||
|
March
|
Easter | St. Patricks Day |
| April Bank Holiday | Mother's Day | |
|
April
|
May Bank Holiday | April Bank Holiday |
| Summer Offers | Easter | |
| June Bank Holiday | ||
| Father's day | May Bank Holiday | |
| May | Summer Offers | |
|
June
|
June Bank Holiday | |
| Father's Day | ||
| Summer Offers | ||
| July | August Bank Holiday | |
| August | August Bank Holiday | |
|
September
|
Halloween | |
| October Midterm | ||
|
October
|
Black Friday | Halloween |
| Cyber Monday | October Midterm | |
|
November
|
Christmas Offers | Black Friday |
| Cyber Monday | ||
|
December
|
January Sales | Christmas |
| Month | Planning | Running |
|
January
|
Valentine's Day | New Year |
| January Sales | ||
|
February
|
St. Patricks Day | Valentines Day |
| Easter | Midterm | |
| Mother's Day | ||
|
March
|
Easter | St. Patricks Day |
| Mother's Day | ||
|
April
|
Early May Bank holiday | April Bank Holiday |
| Spring Bank Holiday | Easter | |
| Summer Offers | ||
| Father's day | Early May Bank holiday | |
| May | Summer Offers | Spring Bank Holiday |
|
June
|
||
| Father's Day | ||
| Summer Offers | ||
| July | August Bank Holiday | |
| August | August Bank Holiday | |
|
September
|
Halloween | |
|
October
|
Black Friday | Halloween |
| Cyber Monday | ||
|
November
|
Christmas Offers | Black Friday |
| Boxing Day Sales | Cyber Monday | |
|
December
|
January Sales | Christmas |
| Boxing Day Sales |
| Month | Planning | Running |
|
January
|
Valentine's Day | New Year |
|
February
|
St. Patricks Day | Valentines Day |
| Easter | ||
|
March
|
Easter | St. Patricks Day |
| Mother's Day | Easter | |
|
April
|
||
| Mother's Day | ||
| May | ||
|
June
|
Father's Day | |
| July | Independence Day | |
| August | ||
|
September
|
||
|
October
|
||
|
November
|
Thanksgiving Day | |
|
December
|
Christmas | |
Awareness Advertising for Hotels (Display & Video)
Our ‘Awareness Advertising for Hotels (Display & Video)’ course has been curated to provide users with more in-depth knowledge and understanding of the importance...
